Website content writing

There’s a real skill to website content writing, gone are the days of keyword stuffing and other hacks. How often have you landed on a webpage that looks fantastic – full of fancy graphics and pop-ups, but does it actually provide the information you are looking for?  

Your website is the window to your business. Keep it fresh, keep it exciting

Jay Conrad levinson

When a user lands on your website, they are looking to find a solution – be that finding a suitable product or service, or finding an answer to a question.

Digital engagement is part and parcel of everyday life.  In 2019, 30% of global web traffic was generated via an online search.  Well written SEO website content not only generates organic traffic to your website but engages customers, converting traffic into leads and sales

Your website is at the heart of your marketing activities and should never be considered a ‘finished’ article. Make the most of your investment, keep it fresh, informative and up-to-date with regular blog updates.

Well Researched content

To provide meaningful content, it’s important to understand your industry, its quirks and foibles, and any external factors that are affecting it.

You need to really know your customer, and understand their pain points, what they enjoy and how to relate to them. 

content writing with a Clear Purpose

Each piece of content should have a clear purpose – I’m writing this page to demonstrate my level of expertise in content writing.  I want you to feel reassured that I know what I’m doing and that you’ll be pleased with the results.

content to match the user journey

When creating content for your website, it’s important to understand what part of the customer journey you are writing for. The first stage of the journey is often to define the problem. This could be in the form of “How do I……?” “What do I…..?”; In the middle stage, the customer is more concerned with researching different solutions. The final stage will be comparing different solutions.

Website content for online marketing

Keyword research

There are lots of freely-available tools to identify keywords. Put yourself in the customers’ shoes – what search terms would they use?  Where would they look for that information – Google, Social Media, Friends and Families? 

SEO Content Creation

Now you’re in a really strong position to write meaningful optimised content. Headings make it easier for search engines to find your content, they also make it easier for the user to skim through your text searching for their particular answer. Questions work well instead of bulleted lists and help create a relationship with the reader. Call to Actions help achieve the desired result of the content – click through to the page, download content, call the sales team, place an order online.

website content Evaluation

There’s no excuse for not evaluating performance, monitoring will show what’s working and what isn’t.  If something’s not working as well as expected, it can be reviewed and revised – that’s the real beauty of a website, it’s easy to grow with the times.  All too often, websites are considered ‘done’ once they’ve gone live – but that’s another story …….

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