About Me

Let’s Meet

About me

NICE TO MEET YOU!

Hi, I’m Dawn Maclean. Based in Market Harborough Leicestershire. I’m passionate about marketing done well and love all things digital!

Strategic and Digital Marketing Specialist, with over 20 years’ B2B and B2C Business Development, Sales and Marketing experience. I’m most proud of recently taking a year out and gaining an MSc in Strategic and Digital Marketing (Distinction). An amazing opportunity to really drill into the science of marketing.

I’ve always been fascinated by the power of words. I have extensive experience in crafting compelling, actionable content for both B2B and B2C.  Having worked in high tech environments, I understand how to achieve the balance of conveying the benefits of a product, along with highlighting the key technical features.

I’ve written website content, blogs, case studies, social media posts and press releases on a wide range of topics from Forest Schools to Pharma Temperature Monitoring solutions.

My background

I’ve had an interesting and varied career, starting off in sales and marketing machine tools around the globe. I fell into engineering, due to my fluency in German – my first role involved selling CNC Woodworking Machines across Europe. As technology developed, so did my interest in digitalization, and I moved into CAD/CAM software, managing a pan European rollout.

Whilst bringing up my family I started my freelance journey, working on a range of interesting marketing projects – from aerospace to hairdressing! Services covered content writing, copywriting, website strategy and social media management.

My career highlights have included setting up and running a self-catering property in the Highlands – harnessing the power of digital marketing and achieving an 80% occupancy.

INDUSTRY EXPERIENCE

  • Engineering
  • Machine Tools
  • Automotive
  • Aerospace
  • SaaS
  • Telecoms
  • Finance
  • Pharma
  • Tourism

Please feel free to download my CV

“People don’t buy goods and services. They buy relations stories and magic”

SETH GODIN

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